I would argue that Satan is more loving than God.
God didn't want us eating from the Tree of Knowledge. Why? What could be wrong with the Tree of Knowledge? We can put all the values we want on blind faith, but the interesting thing to note here is that God wants little followers, but Satan seems to want equals.
God loves you unconditionally, but will only act upon it if you respond to it. Even if you don't even know that he exists. Satan on the other hand will accept you into his realm regardless of whether or not you're a Satanist. Satan's love is truly unconditional because Hell is full of all kinds. He's got Muslims, Jews, Buddhists, Pagans, Satanists, Atheists, Taoists, Scientologists, a couple Catholics and every single legitimate rock and porn star known to mankind.
Satan only has one rule.
1. No Christians allowed.
But if you're a Christian and you want to come hang out, he'll probably let you in. Besides, since when did Satan obey rules?
But there's also the golden rule.
2. Don't feed Cerberus